Whether it is about creating a project, a website or a video,
I always start by searching for the “concept”.
A concept is a creative idea, that works like a compass
and gives direction to everything that you want to do…
not only when developing communication tools,
but also when inventing new products or services,
decorating your office or even when you have to decide
what kind of cookies you’re going to serve to your clients.
As we stay very present and then listen very carefully
to what you are telling me, the concept reveals itself.
That concept then becomes the guide
which enables me to transform YOUR story into image and text.
